KRISTAL HANDAL SDN. BHD

 

Vision

To be preferred company or vehicle for Sabah Made Handicraft

products for the domestic and international market.

Mission

To promote handicrafts as an economic generating industry that has a potential to be developed

among the rural areas especially the indigenous societies in Sabah.

 

COMPANY BACKGROUND

Kristal Handal Sdn. Bhd. (KHSB) is ICSB’s fully owned subsidiary company of Yayasan Sabah Group.

The diverse ethnicity of Sabah creates various platform of handicraft production.

This lead to an establishment of several product line offered by Pusat Kraftangan Sabah (PKS) for KHSB.

KHSB is appointed to be the marketing company for PKS.

KHSB is responsible to enhance Sabah’s ethnic heritage, outreaching potential businesses, increasing market share for

both domestic and international market as well as supplementing mediums for handicraft entrepreneurs to market their products.

 

COMPANY OUTLOOK

PKS and KHSB have catered to domestic and several international demands for handicraft products.

The domestic market has been the main contribution for business growth which includes inbound tourists coming to PKS and Galleria Artisan.

International market for KHSB is more saturated due to external competitors.

 

MARKET SEGMENTATION

 

Batik Bayu

Mostly targetting the high-end market.

Bayu Craft

Bayu Craft has more general target market because of the vary of the prices for each products.

Both brands generally targeting Local and International Market.