To be preferred company or vehicle for Sabah Made Handicraft
products for the domestic and international market.
To promote handicrafts as an economic generating industry that has a potential to be developed
among the rural areas especially the indigenous societies in Sabah.
Kristal Handal Sdn. Bhd. (KHSB) is ICSB’s fully owned subsidiary company of Yayasan Sabah Group.
The diverse ethnicity of Sabah creates various platform of handicraft production.
This lead to an establishment of several product line offered by Pusat Kraftangan Sabah (PKS) for KHSB.
KHSB is appointed to be the marketing company for PKS.
KHSB is responsible to enhance Sabah’s ethnic heritage, outreaching potential businesses, increasing market share for
both domestic and international market as well as supplementing mediums for handicraft entrepreneurs to market their products.
PKS and KHSB have catered to domestic and several international demands for handicraft products.
The domestic market has been the main contribution for business growth which includes inbound tourists coming to PKS and Galleria Artisan.
International market for KHSB is more saturated due to external competitors.
Mostly targetting the high-end market.
Bayu Craft has more general target market because of the vary of the prices for each products.
Both brands generally targeting Local and International Market.